PVTIME – On June 11 2024, during the first day of the 9th Century Photovoltaic Conference organized by Century New Energy Media and PVTIME, Photovoltaic Brand Lab (PVBL)’s annual Ranking of the Most Valuable Photovoltaic Brands was revealed in Shanghai City of China.
The conference brought together leaders in the field of solar energy, entrepreneurs and heads of investment institutions. Starting from the Duel Carbon goals, PV-related topics such as industrial development trend, technological innovation and integration of solar power storage were discussed, with the aim of promoting the coordinated progress of upstream and downstream industrial chains, and promoting the brand building and technological innovation of the photovoltaic industry.
On the first day of the conference, PVBL’s annual ranking of the Top 100 Solar Photovoltaic Brands was announced.
According to the list, the total revenue of the 2024 global top 100 PV brands in 2023 exceeded 1.74 trillion yuan, an increase of 6.09%. Their total net profit exceeded 155.8 billion yuan, a decrease of 17.1%. The total R&D investment volume was 55.4 billion yuan, of which that of the top 20 companies reached 33.6 billion yuan.
This list focuses not only on market performance and financial results, but also takes full account of the innovation capability, social responsibility and sustainable development of the enterprises. These factors reflect the future development trend of the photovoltaic industry, which is to pay more attention to technological innovation and green development, and promote the sustainable development of the whole industry.
Established in 2012, the PVBL annual report is the only data research report in China that is supported by a multidimensional evaluation system. The multidimensional evaluation system provides an accurate reflection of consumer attitudes towards brands and offers insight to companies on the effectiveness of their brand positioning strategies.
In order to calculate an enterprise’s corporate brand rating, Photovoltaic Brand Lab combines Century New Energy Network’s 10 years’ worth of data gathered from with its web based operations with the evaluation criteria of
GB/T 31041-2014 Brand Value – Requirements for Quality Evaluation,
GB/T 31042-2014 Brand Value―Requirements for Service Evaluation
GB/T 31043-2014 Brand Value―Requirements for Technology Innovation Evaluation
The maximum achievable corporate brand rating is 1000 and is calculated after companies have undergone the extensive judging system that involves the evaluation of five primary and ten secondary indicators.
The primary indicators are revenue, research & development, outgoing shipments, impact, and service.
Secondary indicators include brand design, brand popularity, brand reputation, brand loyalty, product quality, service quality, marketing promotion, social responsibility, industry impact, and societal impact.
Finally, the top 10 PV brand rankings lists for various categories are finalized for the announcement at each year’s Century Photovoltaic Conference held by Century New Energy Media and PVTIME. These categories include but are not limited to Top PV Power Station Investor, Top Power Station EPC, Top Module, Top Solar Cell, and Top Inverter.
PVBL’s continuous improvements to its evaluation system year to year has more and overseas institutions paying closer attention to its annual rankings and can be regarded as the barometer of the global photovoltaic market.
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