International business consultancy awards REFUsol for outstanding growth in the last three years
REFUsol GmbH, one of the leading PV inverter manufacturers, has received the annual Frost & Sullivan Growth Leadership Award for having the highest annual growth rates in the branch within the last three years. According to Frost & Sullivan, REFUsol’s growth rates over the last three years were notable – in 2010 in particular, the company reported growth that was several times greater than the average for the European inverter market.
In the past three years, REFUsol grew by around 150 percent and was able to greatly expand its market share. With a consistent market orientation, the company was able to achieve broad acceptance of its products throughout Europe and is today one of the top three inverter manufacturers on the Continent.
According to Frost & Sullivan, four success factors are responsible for the growth of REFUsol: continuous innovation, fabless strategy, market orientation and internationalization.
Innovative energy
REFUsol can look back on a strong background in power electronics, and innovations have always been a top priority. In this way the company has been able to build up a pool of knowledge over the years. String inverters and central inverters from 3kW to 1.3 MW belong to the product portfolio. Not least due to the patented “UltraEta Topology,” inverters from REFUsol achieve up to 98.7 percent efficiency – one of the highest degrees of efficiency in the branch.
Fabless strategy
The focus at REFUsol is on technology development. At the company headquarters in Metzingen, more than half of the employees work in development. REFUsol implements a fabless strategy in order to be able to concentrate on this core competency. Production is outsourced to partners within the PRETTL Group, of which REFUsol is a part of. Uniform production processes with identical equipment and testing instruments ensure uniform quality at all production locations. Every product is subjected to an identical, automated test run.
Market orientation
One of the most important success factors for REFUsol is its ability to identify market needs and derive business possibilities from these. Because the inverter market changes quickly and is strongly dependent upon geographical conditions, REFUsol’s offering must also adapt to this market.
Internationalization
In order to meet the demand for photovoltaic installations in various countries, REFUsol relies on an international strategy that takes specific national characteristics into account and covers emerging regions. REFUsol has worldwide representation and also works together with production partners that are active on location. A global strategy unites development, sales and production, also in emerging regions such as China, India and Korea.
“We are very pleased to have been honored in this way by Frost & Sullivan,” says Norbert Frings, spokesman of the business management of REFUsol. “Our above average growth is the result of our manufacturing strategy, which is perfectly implemented in terms of logistics, the usage of state-of-the-art technologies and constant product innovations. We work together closely with our customers in order to be able to offer them technically pioneering products, which are tailored to their needs down to the smallest detail.”
About Frost & Sullivan and the Growth Leadership Award
Frost & Sullivan is the global partner for companies when it comes to growth, innovation and market leadership. The Growth Partnership services and Growth Consulting services help the customer to develop innovative growth strategies, to establish a culture oriented to growth and to implement appropriate strategies. Active for the last 50 years in various branches and industries, Frost & Sullivan possesses an enormous wealth of market information and in the meantime maintains more than 40 branch offices on six continents. The client base of Frost & Sullivan includes both Global 1,000 companies and aspiring companies and customers from the investment branch. You can find further information on Growth Partnerships at http://www.frost.com.
With the Growth Leadership Award, Frost & Sullivan annually distinguishes a company that has achieved the strongest growth rates within a period of three years.
About REFUsol GmbH
With over 45 years of experience in power electronics, REFUsol is one of the top five providers of solar inverters globally and one of the fastest growing companies in this field. REFUsol’s efficient and award-winning solar inverters help customers maximise the yield of their photovoltaic plants, whether for small roof-top installations or large-scale solar plants. REFUsol is headquartered in Metzingen, Germany and has further international offices in Europe, Korea, China, India and the U.S. as well as sales and service partners in key strategic photovoltaic markets around the world. Please visit www.refusol.com for more information.
